Monday, September 24, 2007

"Entrepreneur's Guide to SL" cited in SmartMoney

So, it's still about six weeks or so before my book, The Entrepreneur's Guide to Second Life is published, but the media mentions are picking up steam.

Today, SmartMoney has a piece on virtual world entrepreneurship, and I am one of the first people quoted, and the book is mentioned very prominently.

This is, of course, great news, and I'm very happy about it.

In fact, in recent weeks, the subject of entrepreneurship in SL has been getting a great deal of attention, what with the SmartMoney article and one that preceded it in the New York Times. I was also quoted in that article as author of the book.

In today's article, by SmartMoney's Diana Ransom, she looks at the trend of entrepreneurship. It's not a particularly ground-breaking article, but it's nice to see more and more media taking notice of this important element of the larger Second Life economy.

This is particularly true since there is growing skepticism of the idea of large companies moving in-world and being able to make a go of it.

The truth is, of course, that big companies setting up shop in SL and individual entrepreneurs making a living there are two totally different things. The former is still very much an unproven venture, at least as far as making money is concerned. The latter is very much proven, as my book demonstrates.

But what's nice, from my perspective, is that even in light of media skepticism of big companies being in-world--which, let's be honest, is probably what got the Second Life hype maching rolling in the first place--there is still plenty of interest in focusing on where the real money is being made.

And, to be honest, as someone who's about to publish a book on the subject, this is very good news.

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